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Myodetox is a Physiotherapy company who needed to move beyond the world of recovery into the world of health & wellness. But the brand felt intimidating, preventing them from growing their business.
They wanted to bring better body awareness and physical treatment to the masses. But the perception was that they were a high-end service for performance athletes. Therapists felt like they weren’t experienced enough to work there. Customers felt like they weren’t fit enough to go there. This perception couldn’t be further from the truth. We created a visual language that would re-position them as an accessible vitality brand.
Myodetox is a Physiotherapy company who needed to move beyond the world of recovery into the world of health & wellness. But the brand felt intimidating, preventing them from growing their business.
They wanted to bring better body awareness and physical treatment to the masses. But the perception was that they were a high-end service for performance athletes. Therapists felt like they weren’t experienced enough to work there. Customers felt like they weren’t fit enough to go there. This perception couldn’t be further from the truth. We created a visual language that would re-position them as an accessible vitality brand.
Myodetox is a Physiotherapy company who needed to move beyond the world of recovery into the world of health & wellness. But the brand felt intimidating, preventing them from growing their business.
They wanted to bring better body awareness and physical treatment to the masses. But the perception was that they were a high-end service for performance athletes. Therapists felt like they weren’t experienced enough to work there. Customers felt like they weren’t fit enough to go there. This perception couldn’t be further from the truth. We created a visual language that would re-position them as an accessible vitality brand.
Myodetox is a Physiotherapy company who needed to move beyond the world of recovery into the world of health & wellness. But the brand felt intimidating, preventing them from growing their business.
They wanted to bring better body awareness and physical treatment to the masses. But the perception was that they were a high-end service for performance athletes. Therapists felt like they weren’t experienced enough to work there. Customers felt like they weren’t fit enough to go there. This perception couldn’t be further from the truth. We created a visual language that would re-position them as an accessible vitality brand.
Myodetox is a Physiotherapy company who needed to move beyond the world of recovery into the world of health & wellness. But the brand felt intimidating, preventing them from growing their business.
They wanted to bring better body awareness and physical treatment to the masses. But the perception was that they were a high-end service for performance athletes. Therapists felt like they weren’t experienced enough to work there. Customers felt like they weren’t fit enough to go there. This perception couldn’t be further from the truth. We created a visual language that would re-position them as an accessible vitality brand.